How to use this: read each category. If a mapping doesn't fit, tell me. If a node has no direct site anchor, check the Gaps section below — some of those are fine as-is (soft context, not a missing feature).
| Person Node | Site Location | Why |
|---|
| Age range: 25–34 |
Informs tone only — not displayed |
Shapes generational vocabulary and design maturity without stating an age on the page |
| Location: Allentown, PA (grew up York, PA) |
Home → Hero, Home → Contact |
Recruiters filtering for local/remote fit need general geography |
| Career stage: transitioner |
Home → About |
The About section's entire job is explaining this transition honestly |
| Languages: English |
No direct anchor — accepted |
Implicit for a US-based audience; stating it adds nothing |
| Person Node | Site Location | Why |
|---|
| Primary role: Customer Support Specialist (transitioning) |
Home → Hero, Home → About |
This is the value proposition itself — must appear in the first thing a visitor reads |
| Also does: proofreader, fiction writer, content QA trainee |
Home → About, Home → Skills & Tools |
Grounds the "exceptional written communication" claim in something more specific than a resume line |
| Skills: Communication, Problem-Solving |
Home → Skills & Tools (claimed), Home → Hard Moment (demonstrated) |
Claim and proof live in two places on purpose — recruiters trust demonstration more than the label |
| Tools: iPass, POS, Google Workspace, MS Office, HubSpot (building) |
Home → Skills & Tools |
Gives a concrete technical-proficiency signal without overclaiming tools she hasn't used |
| Notable employers: Petco, Denny's |
Home → About, Home → Hard Moment (Petco) |
Every claim on the site traces back to a real, named employer |
| Person Node | Site Location | Why |
|---|
| Strongest signal: 500+ pet parents, 15–20 sessions/week |
Home → About |
Quantifies the reframe so it reads as fact, not persuasion |
| Repeat & referrals: ~15 clients |
Home → About |
Signals relationship quality, not just transaction volume |
| Testimonial: Tracy Smith |
Home → About (embedded pull-quote) |
Third-party validation sits exactly where the claim needs outside proof |
| Approach: consultative, not high-pressure |
Home → About / Home → Hard Moment |
Shows the professional maturity CS hiring managers specifically screen for |
| Person Node | Site Location | Why |
|---|
| Primary: hiring managers/recruiters, CS/phone/remote |
Shapes Hero + Contact framing (not a section itself) |
The entire site's structure and tone serve this one reader |
| What convinces them: reframe as direct competency |
Home → About |
This is the literal thesis of the About section |
| Secondary: remote-friendly employers/agencies |
Home → Contact (availability line) |
Broadens usefulness without needing a dedicated section |
| 5-second read: real sustained 1:1 experience |
Home → Hero value prop |
Exactly what the hero's first line has to say |
| Person Node | Site Location | Why |
|---|
| Word 1: Adaptable |
Demonstrated in Hard Moment |
Shown through action, not stated as a label |
| Word 2: Patient |
Demonstrated in Hard Moment + About |
Same principle — earned, not asserted |
| Word 3: Reliable |
Home → About (tenure), Home → Contact (response-time line) |
Best proven by nearly 4 years' tenure and a stated commitment, not by the word itself |
| Perspective quote |
Home → About (opening or closing line) |
Her own words are the strongest voice evidence on the whole site |
| Voice archetype: Caregiver + Everyman |
Governs all copywriting, Phase 7 |
Not displayed — it's the instruction set for how every section gets written |
| Person Node | Site Location | Why |
|---|
| Goal: land a new CS role |
Governs Contact CTA + whole-site purpose |
Every section exists to serve this one goal |
| Colors: aquamarine accent |
Phase 6 Design Boards palette |
Direct design-system input |
| Hobbies: animals, reading, writing, flowers, nature |
Phase 6 texture/type choices, Home → Skills & Tools (writing tie-in) |
"Subtle nods only" per her own words — shapes feel, not literal content |
| Aesthetic era: Warm Editorial |
Governs all of Phase 6 |
Sets the visual language for the entire build |
| Primary CTA: "Get in touch" |
Home → Hero, Home → Contact |
Repeated anchor per standard CTA practice |
- No gaps — every important person-node is anchored to a site section or explicitly marked as tone-only/soft context above.
Naming Denny's directly. It's mapped into About as a real, named employer — consistent with "real data only." But Denny's sits at an odd distance from a customer-support-specialist framing (food service vs. professional support). My default: mention it briefly as general service-industry tenure rather than giving it its own beat, so it reads as reliability/longevity rather than the headline of the story. Say so if you'd rather name it plainly.